Bon Voyage! It’s winter travel season and time to check passports. Passport Canada has a new ePassport or Biometric Passport system and London Drugs is the only retailer in Canada with the same biometric imaging technology.
One of the new aspects of the passport technology is the measurement of unique physical characteristics, such as facial features, for the purpose of verifying identity with a high level of certainty.
Now that we are in the age of digital photography, I believed that film cameras had joined rotary dial phones and eight-track cassette players in the Museum of Obsolete Gadgets. Imagine my surprise when I opened up my assignment this month: All About Film. All righty, I thought, I haven’t used a film camera for nearly a decade, so this one will take a little research.
It so happens that film photography has made a comeback. A passionate group of hobbyists from around the world are turning to film cameras, often vintage models, to challenge themselves creatively.
It is ironic that the more sophisticated we get with digital photography, the more ways we have to achieve the ‘old fashioned film’ look. With all of our technological ability to make images look perfect, there is something about the vintage photo look that is sentimental, nostalgic, and full of feeling.
Luckily, Instagram’s filters are a quick and easy way to add the look of film photos to your digital images. With their preset formulas, Instagram filters can give your snapshot an instant film look, and the signature square shape calls to mind prints from decades ago.
We’ve broken down some of the more popular vintage photo looks to see which Instagram filters fit the bill.
And now for my favourite type of assignment: play around in Photoshop! This month, the photolab blog is All About Film—why to shoot with film, and how to achieve some classic looks with your digital images. For this assignment, I used the very user-friendly Photoshop Elements. This program is accessible to the beginner and a great way to dip your toe into the pool of photo editing. That said, there are so many programs and apps that can create similar effects, I encourage you to find one you like.
Note: Creating special effects with film and developing is an art form, and very talented people—professionals and hobbyists alike—have devoted years to honing the craft. Not for a moment do I pretend that my photo doodling even comes close to their exceptional craftsmanship.
With that said, onto the fun!
London Drugs Photolab printed the works of local photographers, including those by Angela Fama, Lincoln Clarkes, and John Goldsmith, for their high-profile exhibits at the Museum of Vancouver. Using our cutting-edge printing processes, we worked together with the photographers to create museum-quality prints ready for exhibition.
Darren brings us more glimpses of hot new photo accessories at the largest photography and imaging show in North America; The PDN PhotoPlus International Conference + Expo.
First up, we get a look at the Flex Lens Shade. It mounts on any size lens you have in your arsenal. The quality of the build is backed up by a lifetime manufacturer’s warranty, so you can expect this shade is going to last. It’s straps easily to the end of your lens and can be maneuvered to block any unwanted light flares. Have a look at it here.
Since catching the photography bug, I notice the small things in my images—little details, well-balanced tones, vibrant colours. I spend a lot of time tweaking my images until they sing to me. Now I look carefully at my prints to see how the images translate onto paper.
There are prints, though, and there are fine art prints. Although London Drugs’ regular photographic paper is exceptional quality, now they offer premium print media. Does fine art paper really make a difference? I did a little test to find out.