August 4th, 2017

World Photo Day: The Evolution of the Camera

Olympus film camera

Photography wouldn’t be possible without the incredible invention of the camera. According to Kodak, “the use of photographic film was pioneered by George Eastman, who started manufacturing paper film in 1885 before switching to celluloid in 1889. His first camera, which he called the ‘Kodak,’ was first offered for sale in 1888.”

It truly is amazing how much the camera has evolved since then. In came the digital camera, and the debate between film vs. digital began. Today, people appreciate the merits of both, and choose based on their preferred aesthetic.

If you love the nostalgia of film, you’re not alone. Film offers a creative challenge for photographers. Shooting analog photographs is an art form that truly embraces the candid nature of photography. The excitement of having your film photos developed, anxiously awaiting the final images, is a feeling many people love. There is something to be said about the simplicity of shooting with film too; without a Photoshop program to edit with, the result is a much rawer, visceral image. There is also a great deal more thoughtfulness involved in film photography, as you are limited by the amount of film you have. This is one of the reasons why many people recommend starting out on a film camera, even if you want to shoot digital. Being forced to be more selective with your shots will ultimately make you a better photographer, whether you shoot on film or digital.

Meanwhile, if you prefer to shoot digital, there are plenty of benefits that come with the ever-evolving technology of digital cameras. They are more convenient than ever, and are constantly being upgraded with more advanced features. Photographers can choose from point and shoots, DSLRs, and even compact mirrorless cameras, depending on what the situation requires. Today, many digital cameras also come with added features such as WiFi and Bluetooth. This allows you to directly transfer images to your smartphone or tablet, making it super easy to share all of your great moments.

Nikon camera and Nikon lenses

As digital technology has progressed, mobile phones have become the camera of choice for many people who wish to snap and share moments instantaneously. Some of you may remember seeing the #shotoniphone7 campaign, which inspired iPhone users to take incredible photographic shots simply using their phones’ camera. Today, millions of photos are uploaded every minute, allowing us to share our snapshots with the world in seconds, and find inspiration in the talent of other passionate photographers worldwide.

Whichever you prefer, London Drugs proudly offers a large selection of both digital cameras as well as film, and still offers film developing.

If you’re looking to upgrade your current gear, whether it’s a phone, film camera or DSLR, World Photo Day is a great time to see what’s out there and try something new. Our LDExperts can help you choose the right camera for your interests and needs. London Drugs’ selection of photography gear doesn’t end with cameras, either. We also have an extensive collection of lenses, camera accessories, photo printers and photo editing software to help you achieve the best images possible.

Follow us on Twitter and Instagram to stay tuned for our World Photo Day deals (including a very special drone offer, available exclusively on August 19th)!



August 13th, 2015

History of the Camera

The Diana Instant Camera - Black - HP800INST. Just one of a number of film cameras in store

The Diana Instant Camera – Black – HP800INST. Just one of a number of film cameras in store

World Photo Day wouldn’t be complete without properly acknowledging the device that makes photography possible. So let’s start things off with a little camera trivia, shall we? Try to answer this one without looking it up:

What year was the first camera invented?

Now, if your guess was 1839, while you’d be wrong, you would at least get points for reading last year’s WPD post. The actual answer, however, is the year 1888. According to Kodak.com:

The use of photographic film was pioneered by George Eastman, who started manufacturing paper film in 1885 before switching to celluloid in 1889. His first camera, which he called the “Kodak,” was first offered for sale in 1888.

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August 10th, 2015

The History of Printing

World’s earliest surviving camera photograph, 1826 or 1827. Still, it’s clearer than many of my photos. Credit: Wikimedia Commons

World’s earliest surviving camera photograph, 1826 or 1827. Still, it’s clearer than many of my photos.
Credit: Wikimedia Commons

It may be a difficult thing to fathom in this age of cloud storage and flash drives, but there was a time not so long ago where printing was an inseparable part of the photographic process. Back in the days of film cameras, when you took your pictures the film then needed to be developed into a negative, and all that effort was kind of pointless unless you were actually going create an actual print from the negative.

Of course, printing from negatives is not dead, by any means; it lives on thanks to lomography and other more esoteric forms of photography. Not to mention my Dad, who recently showed up to a family reunion at a beautiful resort with a disposable film camera, despite the fact that he has a brand new iPad that he knows takes amazing photos yet refuses to so much as experiment with it…but, I digress. My point is that anyone who prefers shooting film for any reason can still have it developed by the Photolab.

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