Check-out these How to Videos
These days, something in the neighbourhood of 50% of all online retail purchases are made using mobile devices. In fact, it may even be more than that when you consider that I don’t like doing research about retail sales statistics and therefore didn’t bother looking up more recent data. But it’s absolutely plausible; more and more people are only using their computers at the office and their phones everywhere else. Whatever the actual statistics, the ever-proactive Photolab people are aware of them and have built a mobile site that’s easy to use and fast/stable enough to create and order anything from their entire catalog of photo products while you’re waiting for the barista to steam your latte.
With the holidays fast approaching, this feels like the perfect time to demonstrate exactly how easy it is to create and order a photo gift item (in this case, a holiday-themed printed beer stein) on a smartphone. How easy? Well, the video demo I created is a mere seven minutes from start to finish—which includes the time I take to (over) explain everything. As I usually do with my video demos, I pre-loaded all my photos and albums to save time, but of course that’s a very simple process as well. You can review it with this post if you need. Then, grab your smartphone and give it a try yourself, and see how simple holiday shopping can be. And once again, my sincerest apologies for sounding like a Simpsons character.
Instagram Easy Photo Books!
From your social networks to your favourite prints in a snap.
As we’ve mentioned many times here on the ol’ Photoblog, no one loves Instagram more than the Photolab. Well, the Photolab also loves Facebook and Twitter, plus any other social media that’s helped make photography such an essential part of the way we communicate and express ourselves in daily life. However, I’ve never asked but I’d bet Instagram is still the consensus favourite simply because of its emphasis on photography.
In fact, the Photolab has made it possible for people to engage via Instagram outside of the digital world with the new, specially-created Instagram photobook. It’s a simple 20-page booklet that can be either 4×4” or 6×6”—square formats that are perfect for Instagram photos. Simply choose your finish (glossy or pearl) and your binding edge (top or side), load your Instagram account into your London Drugs photo album and build your book. And as you can see from the video demonstration, it takes only a few minutes to create and order. These booklets have a very instantaneous, in-the-moment quality to them, and they exist to be shared with others—almost a kind of tactile version Instagram—yet made for actual life!
Have a quick look at the video. Then, start by taking what you consider to be the best images in your Instagram account and print your very own Instagram’s Greatest Hits photobook. And as you watch, keep this in mind—my tongue isn’t actually fused to the roof of my mouth with a wad of peanut butter. It only sounds that way.
Your phone: the instant personalized photo greeting card maker.
Perhaps you’ve never made a personalized greeting card for anyone. Perhaps it’s because you believe it’s going to take too much time, and therefore it’s easier to just buy a pre-printed set from the store. Let’s set the record straight once and for all; this is a holiday myth—and it’s a bigger downer than the myth about getting coal in your stocking. The fact is, it’s always been quick & easy to make a personalized greeting card from the Photolab. It was easy back in the days of the Photolab home software, and it became even quicker & easier with the launch of the current Photolab website.
Also, since the new site is all responsive and adapts to mobile phone web browsers, you can create a personalized card from your photo album anywhere you take your phone. Do you happen to be somewhere with a nice outdoor light display? Snap a picture and make it into a holiday card, right on the spot in a matter of minutes. This short video demonstration shows you how. Actually, it serves more as proof that you can do it, because the process is so simple that you really don’t need a tutorial.
Have a look at the video, then try making a personalized card yourself. The recipient will certainly appreciate you spent the time—however little time you actually needed to take. And I apologize for having a voice that sounds like a failed audition for the pre-recorded Skytrain announcer.