E-cards are definitely simple. No argument here. Convenient, too. The problem, of course, is that everyone knows how simple they are, which is why people are generally underwhelmed when they receive them.
When it comes to something simple that makes people feel special, nothing beats on old-fashioned greeting card sent via good ol’ snail mail.
The London Drugs Photolab Home Edition software lets you create your own personalized greeting cards. The kind that make the recipient feel like you’ve created it just for them (which is actually not far from the truth.) If you’d like to know more about how the Photolab software works, check out this blog post from a couple of months ago; in short, it’s a very user-friendly WYSIWYG app that makes creating and customize a very simple, straightforward process.
Start by choosing portrait or landscape and your desired card size. (Postcards are also available.) You can choose to add a variety of frames if you wish. From there, choose your image, enter a greeting message (or leave it blank) and send your order to the Photolab for printing. The whole process is really not much different from ordering regular prints. Cards are printed in packages of 12, which is small enough to allow you to create a number of sets using different photos for different recipients. Pricing for these personalized sets is comparable to many premium boxed gift card sets—with the added benefit of being 100% unique. (Consult the London Drugs Photolab site for specific pricing information.)
So before you give in to the temptation to fire out a bunch of e-greetings, remember:
Online e-cards = Better than nothing.
Personalized greeting cards sent by mail = Better than anything.